Founder Joyce Marter

Joyce Marter

Joyce MarterFounder of Urban Balance, is a renowned psychotherapist, entrepreneur, CEO, national speaker, blogger and media contributor.  

Licensed Clinical Professional Counselor

Since 1998, Marter has been providing therapy for individuals, couples and families dealing with a variety of issues related to mental health, addiction, relationships and personal/professional development.

She is an expert in self-esteem, mindfulness, conflict resolution, career and relationship issues and the psychology of money.

Urban Balance Founder & Spokesperson

Marter founded Urban Balance in 2004, she grew the business to over 100 therapists working from nine locations in two states during her 13-year tenure as CEO. She successfully sold Urban Balance to Refresh Mental Health in 2017. She is a Spokesperson for Refresh Mental Health and Urban Balance maintains a limited practice in the Evanston, Illinois location.  

Motivational Keynote Speaker & Corporate Trainer

With over twenty years experience as a public speaker, Marter is a member of the National Speakers Association and routinely provides keynote addresses for organizations such as the American Counseling Association and its state branches, professional associations such as Meeting Planners International and schools such as the Kellogg School of Business at Northwestern University. She provides corporate trainings on a variety of topics related to mental health, communication, conflict resolution and success for Fortune 500 companies including Siemens Corporation, Dover Corporation and Oracle.

Chair of the Midwest Region of the American Counseling Association

Marter has served in multiple roles on professional counseling boards since 2011. She served two terms as President of the Illinois Mental Health Counselors Association (2015-2017) and is a former President of the Illinois Counseling Association (2017-2018). In her three year position as Chair of the Midwest Region of the American Counseling Association (2017-2020), she has spearheaded leadership training for counselors in the region and lobbies with members of Congress and the Senate to advocate for increased mental health services for schools, veterans, the elderly and the poor.  

Clinical Supervisor at The Family Institute at Northwestern University

Since 2005, Marter has been contracted to provide clinical supervision for therapists-in-training at The Family Institute at Northwestern University, which is her Alma Mater and has a reputation for being one of the top relationship-based behavioral health graduate education and research programs in the country. For the past three years, she has been one of only three Case Conference Leaders who provide weekly case consultation for the second-year masters students.


In an effort to educate the public and destigmatize mental health, sexual and relationship issues, Marter began blogging in 2013. She is a resident author for PsychCentral, The Huffington Post, Spirituality & Health Magazine, The Good Men Project and and has two books in development. She’s  been featured in over ten books and several academic journal articles.  

Media Contributor

Without ever having a publicist or PR firm, Marter is routinely consulted as a psychological expert in the media and has been featured in The Wall Street Journal, U.S. News & World Report, Women’s Health, Real Simple, CNN and MTV, just to name a few. According to the media-monitoring service Critical Mention, her 2018 media appearances reached an audience of over one billion people in eleven countries on five continents.

Award-Winning Counselor, Business Professional and Leader

The Family Institute at Northwestern University awarded Marter Distinguished Alumni of the Year in 2008. In 2010, she was selected by Crain’s Chicago Business for the “40 Under 40” for her work as Founder & CEO of Urban Balance. The Illinois Mental Health Counseling Association awarded Marter in 2017 with the President’s Award for Excellence in Leadership.

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